Mav came to us with an incredible amount of value and services, with the problem of being unable to effectively communicate it and reach their audience.

So we got to the bottom of their core brand goal, problems they solve in the market and the indentity they sell. We created the tag line for them “Be More. Do More. Live More” which embodied all of this. We then created a campaign of brand awareness ads centered around this bold communication. The result in their words was “Instant creditability, a wow factor and the public finally understanding what MAV is about”. This amounted to more agents signing up and more growth.