Healthlink has a huge service with huge prospective clients. They needed a way to clearly convey the serious damages and problems hospitals face and the magnitude of Healthlink’s solutions. Healthlink sells a high ticket service, so we created an effective, authentic and bold concept that opened the door for the deal among some of the leading hospitals in the nation. We decided on a “one take” scene to show the real problems in real time and engage attention thematically while discussing topics that could easily lose someone’s attention otherwise. All while painting a clear before and after picture in a refreshed approach. The results were several extremely high ticket accounts closed within the first 6 months.