The main objectives were to drive in new revenue, new loyal customers, and build brand awareness. The problem was Beyond Paint was a huge brand in every major retailer, but lacked video assets that matched their quality and caliber as a brand.

So, we started from scratch and developed an approach to sell both the product and the brand. The result was a creatively shot piece that showcased the product in its full glory, solving numerous market problems and effectively communicating the brand’s core message and positioning.