Laurie’s love needed an authentic and relatable way to launch their app to the world, create brand awareness and drive in downloads. The basis of Laurie’s Love mission is the power of having a friend to talk to, when you need it most. So we curated a commercial idea around the all too real problem many cancer warriors go through. Which is the inability to communicate with familly and friends during their hardships. And positiioning the power of having someone who truly understands what you’re going through to talk to, becuase theyre going through it themselves as well. The result was